There is no doubt that the social media phenomenon can cause some people, even future PR practitioners, to feel apprehensive. It may seem that though there is a lot happening online, it has no correlation to your career interest. Actually, you could not be any farther from the truth.
The profession of public relations is ever evolving. Staying abreast of fresh, innovative communication practices is vital to your success. As you may know, networking is to public relations as candy is to a child — you can never have too much. Well, consider social media your new favorite candy bar.
Building an online reputation could prove beneficial for several things like gaining contacts with other students, reaching out to professionals, building clientele and expanding your portfolio. When used properly, experience with social media can be the additional skill set that makes you more marketable as a practitioner.
However, there can be some down falls to using social media when proper etiquette is not applied. Whether you are inviting others to your space on MySpace, Tweeting on Twitter, or befriending someone on Facebook, make sure you put your best foot forward. Below are some basic tips for social media:
If you keep these tips in mind, you should be on way to attaining success utilizing the new world of social media.
— Renita Smith, VP of Public Relations