Member Perspective: Using Social Media for Networking

  1. Chioke McRae

    November 15th, 2009 at 4:11 am

    Very nice post! I believe SM is vital to understand if you’re in any field were communication is the key form of selling your service. I hear many young professionals say they don’t understand which is why they don’t use sites such as twitter, LinkedIn, and the plethora of sites and social media tools entering the market daily.

    You can take this approach of “I don’t understand, so I don’t use,” but it will result in a career that does not come near its potential. Clients are continuously looking for ways to cut cost, increase awareness, and develop closer relationships with people. In addition, they expect young people coming out of college to understand social media because it is a part of our generation.

    As a young advertising professional, I’ve seen a number of friends advance in companies quicker than normal purely because they understood SM, a tool many season pros are trying to play catch-up. I’m sure this applies to the PR side of the business also. Our generation wants career advancement faster than ever, and social media is a tool that can provide that rapid advancement.

    Learn social media, understand it, and benefit from it.

    I recommend reading Social Media Marketing: An Hour a Day by Dave Evans
    http://www.amazon.com/Social-Media-Marketing-Hour-Day/dp/0470344024

  2. Mary Henige

    August 20th, 2010 at 11:19 am

    Jeremy,

    Good for your that you took the plunge and jumped into Twitter. When I first started an account I wasn’t sure how it would work either, but as you use it, you’ll learn. It’s a great information sharing tool. It also helps to humanize companies and to make people accessible.

    Be sure to put your Twitter name on your resume, and your LinkedIn profile as well. Professionals will go there to check out what you’re saying.

    Mary Henige, APR
    @maryhenige

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