Professional Development: “The Many Faces of PR”

The panel features four metro-Detroit public relations professionals. PRSSA strives to deliver professional development events that explore as many areas of PR as possible. We are excited to share four new perspectives of careers in public relations. Check out the complete bios and we hope to see you tomorrow at 5 p.m.

Jessica Archer @JesArcher

Information Officer – Wayne State University

Jessica is the Information Officer at Wayne State University, where she writes news and feature stories publicizing academic, cultural, sports and other activities at the university. She is also responsible for other media affairs, including interviews, press conferences and promotional strategies at the university. Prior to her current position, Archer was a Public Relations Intern for WSU, as well as a staff writer/intern for The Voice Newspapers. She was a contributing writer for The South End. Archer received her B.A. in Journalism from WSU.

Julian Bond @Julian_Bond

Marketing Manager – Social Media/Web  – Detroit Medical Center

Julian is the Marketing Manager at the Detroit Medical Center, where he directs the social media and web outreach. Prior to his current position, he was the Project Coordinator at the Society of Manufacturing Engineers, and an Apprentice at the Detroit Free Press. Bond received his B.A. in Public Relations/Marketing and Journalism from the University of Michigan-Dearborn, and his MBA in Marketing from Baker College Center for Graduate Studies.

James Canning  @JamesCanPR

Founder – CANNING Communications

James is the Founder of CANNING Communications, and a Contributing Blogger at The Detroit News. Prior to founding CANNING Communications, Canning was a Media Specialist Contractor at GlobalHue, and a Marketing Communications Contractor at VisionIT. From 2004 to 2008, Canning served as the Deputy Press Secretary for the City of Detroit, making him the lead spokesman for the Mayor of Detroit. Canning was also an Account Manager at Berg Muirhead and Associates. Canning received his B.A. in Public Relations from WSU.

Erica Finley @ericafinley

Digital Media Strategist – The Urbane Way

Erica is the Digital Media Strategist at The Urbane Way, which is a social media marketing outlet for apartments and small businesses. Prior to working at The Urbane Way, Finley was a Social Media Account Executive at BERLINE, an advertising, marketing and digital communications firm. Finley’s experience also includes Online Content Leader and Copy Editor and Page Designer at the Michigan Business Review, and the Senior Information Desk Assistant at the Battle Creek Enquirer. Finley attended Grand Valley State University and Western Michigan University; she received her degree in Journalism and English.

Check out our Facebook event to RSVP.

Post by Chapter President, Ashleigh Chatel and Vice President, Erica Rogers.

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