Last night at our meeting we did a writing and twitter exercise to show how they are used to promote stories in PR. This blog shows how Twitter is useful for PR outreach and really hits on our discussion at the meeting.
“The beauty of 140 characters is that you have to get to the point. Let’s face it: no one has time (or wants to) read through paragraph after paragraph in an email. With Twitter, you have to be concise and get the crux of the message out there. It’s a great way to gauge interest too. If a journalist wants to hear more, then you can follow up via email.”