Is Twitter useful for PR outreach? (via Gen Wise Perspective)

Last night at our meeting we did a writing and twitter exercise to show how they are used to promote stories in PR. This blog shows how Twitter is useful for PR outreach and really hits on our discussion at the meeting.

Most noteworthy:

“The beauty of 140 characters is that you have to get to the point. Let’s face it: no one has time (or wants to) read through paragraph after paragraph in an email. With Twitter, you have to be concise and get the crux of the message out there. It’s a great way to gauge interest too. If a journalist wants to hear more, then you can follow up via email.”

Is Twitter useful for PR outreach? There might be some PR folks out there thinking “hell no” when they see that question because it’s not necessarily the traditional way to conduct PR outreach, but Twitter can definitely be a useful tool for pitching the media. Why? Journalists are there Most journalists are on Twitter, so it makes sense to communicate with them wherever they’re present. Journalists are people just like the rest of us, meaning that they probably respond faster to … Read More

via Gen Wise Perspective

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