Here is an interesting article about the future for social media jobs. While the social media specific careers have exploded and may or may not prosper in 10 years it’s still a valuable asset to the field of public relations.
“As the field matures, Durbin and others foresee widespread restructuring. To prepare, Durbin is opening a social media consulting and placement firm designed for mid-career professionals, where he sees the most growth potential. Durbin foresees that it’s just a matter of time until dubiously qualified social media experts, both young and old, but especially those with little to no experience, are exposed.”