On Friday, November 4, Wayne State PRSSA along with University of Michigan-Dearborn, were invited to attend Grand Valley PRSSA’s Detroit Agency Visits. The PRSSA students visited four agencies: General Motors (toured their public relations department and even saw WSU PRSSA’s professional adviser Mary Henige hard at work), lovio-george, Weber Shandwick, and Franco PR Group. Grand Valley PRSSA’s Allison Golan, wrote a great recap of the event on GV PRSSA’s blog:
Our first tour was with General Motors (GM). Although GM is not an agency, it gave us a great feel for corporate PR and also how corporate integrates the use of agencies. GM talked a lot about how their communication department is organized; that includes everything from product communication to retiree communication. While walking around the department we stumbled upon GV PRSSA’s former presidents, Stephanie Rice, desk. This is where agency comes into play with corporate. Stephanie is actually an employee of Weber Shandwick. Corporate communication departments will work with a particular agency and integrate their professionals into their daily PR tasks. Oftentimes, the company does not have enough staff to cover everything so they use an agency. They search for a particular agency that specializes in a particular need so they will use those professionals. Stephanie is working onsite at GM doing PR for the numerous auto-shows that happen during the year. After learning about GM and how their communication department works, they talked to us about their internship program. They only take the best of the best and they hire very early for their summer internship program (had completed hiring by Nov 2011 for summer 2012).
For the read the rest of Allison’s agency visit recap, head on over to Grand Valley PRSSA’s blog!