By: Courtney Zemke
What makes you different? What can you say about yourself that no one else can?
Knowing how to answer these questions will help you to establish your own personal brand. The Wayne State University (WSU) James S. Measell Public Relations Student Society of America (PRSSA) had its own lesson in branding Wednesday, Nov. 12, with The Quell Group, an integrated brand communications firm in Troy, Mich. The Quell Group asks these questions everyday. They made it clear that the way to market a product is to find how it stands out among its competition. It was obvious that this practice is embedded not only with their clients but with their company’s brand as well.
The Quell Group offers a variety of services ranging from public relations and advertising to graphic design and multimedia production. First and foremost, The Quell Group focuses on each of their clients brand. A brand is an identity. It is the initial thought that comes to mind when you hear a company or person’s name.
As many of us are applying for jobs and internships, it is crucial that our own brands are polished. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. The Quell Group shared a great deal of ways they are able to delve into branding. Many of these are applicable to our personal brands. Here are just a few:
- Ask yourself “WHY?” Asking yourself “why?” provides better understanding of purpose. When you understand your why, you are provided with a specific purpose and goal.
- Get out of the friend zone. Position yourself as unique. Brands are not generic commodities. Find that one simple thing that sets you apart from the competition and be passionate and proud of it.
- Google yourself. Hopefully, your very professionally polished LinkedIn page pops up, followed by your twitter, your blog, recent work etc.
- Check Google Images and News. We hear it a million times but think twice about posting pictures of your crazy night out. Your “I just landed an awesome job” photo will get more likes anyway.
- Forget your name. (Just for a minute that is). What would someone search if they did not know your name? Are these things comparable to your personal brand?
What are some other ways to build your personal brand?